When developing a mobile app for your company, make it relevant and convenient to your customers. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers. Use A/B testing on the mobile version of landing page. This can help you understand what your visitors may be having trouble using or understanding. Have two versions of your page and see which gets the highest number of conversions. Keep whichever page is more successful. Remember to treat people on the telephone how you would like to be treated, like busy people. Be sure to follow appropriate behavior when call someone’s cell phone and make the conversation short and to the point.
You can use your existing mobile subscription list to make major sales events more profitable by texting a reminder message a few hours before an event begins. Refrain from sending messages in the depths of the night, though! Some customers might not know that it’s happening, or maybe they just forgot, so this reminder could increase your sales. If you want to get a maximum effect from mobile marketing, use many different marketing pieces all at once to give in-depth information about an upcoming event. For instance, you can use direct mail to let them know about the upcoming event and any discounts that you plan to offer. About a week out from when the occurrence is due to take place, follow up with a reminder email. And lastly, perhaps several hours before the event opens, a final text message to fully get their attention. When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Existing customers will have a better reaction to texts than new ones. Oftentimes, mobile marketing directed to new clients may be perceived as spam. Try special deals or discounted offers to attract customers in your mobile marketing efforts. Mention it on your website, in ads and on various social networks. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.